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1. Location – does the local area i.e demographic, age, values and propensity to spend align with your target audience and how does your brand sit within the retail fabric of the proposed location.
2. Accessibility – does the positioning of the pop-up enable maximum footfall and visibility i.e parking, close to public transport links etc.
3. Brand representation – does the property promote the concept and the brand.
4. Unique experience – what makes the pop-up stand out, have you thought about shop displays, immersive experiences and promotions within.
5. Social media presence – have you planned a social media campaign around your intended new pop-up to draw attention and make people aware of your opening.
6. Security and safety – have you thought about how you might safeguard the space.
7. Signage – ensure you have the necessary consents and is visible.
8. Budget – Before incurring legal costs, establish your rental, occupancy and shop fit costs; it is important to have a budget for this before entering negotiations.
9. Rent deposits – check to see if these required and budget for them.
10. Lease flexibility – create flexibility within the lease or agreement by installing regular periodic options to break the lease.
11. Fixed costs – endeavour to fix rent and other occupancy costs from the outset.
Want to know more?
CURACE work with young retail brands securing new locations & spaces for occupiers. If you need help finding or negotiating new space, please feel free to contact us: +44 (0)117 930 4536 [email protected].
