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    Nkuku

    Retail

    Nkuku

    Retail
    Shaping retail destinations for ethical and sustainable brands

    Nkuku: Expanding Ethical Craftsmanship to the UK High Street

    Nkuku, an independent furniture brand and early adopter of B-Corp certification, is celebrated for its commitment to sustainability and craftmanship. They appointed CURACE, experts in retail property consultancy, to guide their retail expansion strategy into key urban environments. While firmly rooted in ethical practices, Nkuku sought our expertise to identify high-potential retail locations and establish a strong presence on the UK high street, without compromising their values or unique brand identity.

    Bespoke Location Strategy for Retail Expansion

    CURACE crafted a tailored retail location strategy based on in-depth market research and analysis. By examining factors like footfall, local competition, and demographics, we identified high -potential areas including Shoreditch, Marlow and Bath. Our strategic insights ensured that each location complimented Nkuku’s distinctive brand while navigating the complexities of entering competitive high-street environments. As retail property consultants, we focus on finding locations that align with both brand identity and sustainability goals.

    ‘The name Nkuku stems from a village in Zambia that Ali & Alex passed through on their travels, where they were inspired by the artisan and craftsmanship’

    Site Search and Acquisition for Ethical Brands

    CURACE’s role extended beyond strategy to conducting a thorough site acquisition process. We directly engaged with landlords and agents, sourcing prime retail locations that aligned with Nkuku’s space requirements, budget and ethical values. Each site was evaluated for its fit with the brand’s long-term sustainability goals, reinforcing Nkuku’s commitment as a B-Corp certified company and ensuring alignment with their customer base.

    Ongoing Retail Property Consultancy Services

    As Nkuku’s dedicated retail property consultants, CURACE continues to offer comprehensive support throughout every phase of the property acquisition process. From site negotiations to ensuring long-term brand compatibility, our ongoing collaboration ensures Nkuku secures key high-street locations that support growth while maintaining their ethical values. We remain committed to helping retail brands, like Nkuku, thrive on the UK high street.

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